How to Find Low-Competition Keywords Using Google Trends
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| Source: jejaknesia.com |
www.jejaknesia.com - Competition in the blogging world becomes increasingly intense every year. Thousands of new articles are published daily targeting the same keywords. As a result, many bloggers struggle to achieve rankings in search engines even after producing high-quality content. One of the most effective solutions is finding low-competition keywords that have high traffic potential while still maintaining relatively low competition levels.
The good news is that you do not need to spend money to conduct initial research. Google provides a free tool called Google Trends that allows anyone to view real-time search trends based on actual data from Google Search.
Through Google Trends, you can identify trending topics, compare multiple keywords simultaneously, discover queries experiencing explosive growth, and find long-tail keyword ideas that have the potential to generate organic traffic quickly.
Why Is Google Trends Important for Bloggers?
Many bloggers rely solely on intuition when selecting article topics. In reality, content written without supporting data often fails to attract visitors because it does not align with what users are actively searching for.
Google Trends helps bloggers understand what internet users are currently searching for. As a result, the articles they create have a greater chance of receiving clicks and appearing in search results.
The advantages of Google Trends include:
- Free to use.
- Uses real data from Google Search.
- Can monitor trends in real time.
- Makes it easy to identify emerging topics.
- Helps discover keyword opportunities with low competition.
The First Step: Configure Basic Filters Correctly
A common mistake beginners make is using the default settings when opening Google Trends. As a result, the data obtained may not be relevant to the intended audience.
1. Change the Region to Indonesia
By default, Google Trends often displays worldwide data. If your blog targets Indonesian readers, change the regional setting to Indonesia.
This step is important because search trends in Indonesia can differ significantly from those in other countries.
2. Use a Short Time Range
Select one of the following time ranges:
- Past 30 Days
- Past 90 Days
A shorter time range will reveal the latest trends users are actively searching for. If you use data from the last 12 months, you may end up analyzing outdated trends that are no longer relevant.
Practical Example
Suppose you want to create a health-related article. Open Google Trends and:
- Select Indonesia.
- Select Past 30 Days.
- Enter the keyword "Dengue Fever Symptoms".
You will be able to see whether search interest is increasing, stable, or declining.
Use the Compare Feature to Select the Best Topic
One of the most useful features in Google Trends is the Compare feature. It allows you to analyze the performance of multiple keywords within a single graph.
Why Should You Compare Keywords?
Sometimes several topics appear equally attractive. However, after comparing them, you may find that one keyword has significantly higher search interest.
Practical Example
Suppose you want to create a health article and have two topic options:
- Dengue Fever Symptoms
- Signs of Anemia
Enter the first keyword, then click the + Compare button and add the second keyword.
Pay attention to the resulting graph:
- An upward graph indicates increasing search interest.
- A stable graph indicates consistent information demand.
- A downward graph indicates declining interest.
Choose topics with stable or rising trends to increase your chances of gaining traffic.
Example Analysis
If "Dengue Fever Symptoms" shows an upward trend while "Signs of Anemia" remains relatively flat, then an article about Dengue Fever Symptoms should be prioritized.
Related Queries Are a Gold Mine for Low-Competition Keywords
Many bloggers only look at the trend graph and stop there. However, the most valuable section is actually located at the bottom of the page: the Related Queries feature.
This is where Google displays keywords that users are actively searching for in relation to the main topic.
How to Use It
- Enter the main keyword.
- Scroll to the bottom of the page.
- Find the Related Queries section.
- Change the filter from Top to Rising.
Focus on Breakout Status
Keywords marked as Breakout indicate an extremely high surge in searches within a short period.
These are often considered prime low-competition keyword opportunities.
Because the topic has only recently started gaining popularity, many large websites have not yet had enough time to create comprehensive content around it.
Practical Example
Suppose you enter the keyword "AI". In the Related Queries section, you find:
- AI Video Generator Breakout
- AI Translator Breakout
- AI Voice Indonesia Breakout
Instead of writing a general article about AI, which is highly competitive, you can create more specific articles such as:
- How to Use a Free AI Video Generator
- The Best AI Translator for Indonesian Language
- Recommended AI Voice Tools for Indonesian Language
This strategy increases your chances of reaching the first page of search results.
Take Advantage of the Long-Tail Keyword Technique
Long-tail keywords are longer and more specific search terms that generally have lower competition compared to broad keywords.
Most internet users do not search using only one or two words. They often type complete questions.
Effective Question Starters
- How to fix...
- Why does...
- Causes of...
- How can I...
- What causes...
Practical Example
Enter the following phrases into Google Trends:
- How to Fix an Overheating Smartphone
- Why Does WiFi Keep Disconnecting
- Causes of Fast Battery Drain
Observe the trends and related queries that appear. From there, you can discover various article ideas that are more specific and easier to rank for.
Verification Strategy Before Writing an Article
After finding a rising keyword, do not immediately start writing. Perform a simple verification process using Google Search.
Verification Steps
- Copy the keyword from Google Trends.
- Open Google Search.
- Search for the keyword.
- Review the first page of search results.
If the first page is still dominated by forums, smaller websites, or articles with incomplete coverage, your opportunity to compete remains open.
Real-World Example
Suppose you discover the breakout keyword:
"Free Indonesian AI Voice"
After checking Google Search, you find that most articles are merely short lists without in-depth tutorials.
You can create a more comprehensive article by including:
- Basic explanations.
- Step-by-step instructions.
- Advantages and disadvantages.
- Usage tips.
- FAQ section.
With this approach, your article has a much greater chance of achieving strong rankings.
A Simple Formula for Finding Low-Competition Keywords Every Day
To simplify your research process, use the following formula:
- Open Google Trends.
- Select Indonesia.
- Choose the past 30 or 90 days.
- Search for your main topic.
- Compare it with several alternatives.
- Open Related Queries.
- Select the Rising filter.
- Look for Breakout status.
- Verify using Google Search.
- Publish the article as quickly as possible.
The faster you publish after a trend emerges, the greater your opportunity to gain organic traffic before competitors enter the market.
Google Trends is one of the best free keyword research tools available for both beginner and professional bloggers. By understanding how to configure filters, compare keywords, utilize the Related Queries feature, and implement long-tail keyword strategies, you can identify rising topic opportunities before they become overly competitive.
A data-driven approach like this is far more effective than guessing which topics will become popular. By consistently searching for low-competition keywords every day and publishing content faster than your competitors, your chances of gaining organic traffic and improving overall blog performance will continue to grow over the long term.
References
- https://trends.google.com/
- https://support.google.com/trends
- https://developers.google.com/search/docs
- https://support.google.com/webmasters
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